I Don't Write Copy. I Write Persuasion.
Pranav Sant,
Copywriter
An AI-enabled Copywriter with 6+ years of experience writing for brands that want results, not just pretty words.
Lately, I’ve been building custom GPTs for use in agencies, experimenting (successfully) with text-to-image and text-to-video AI content, and diving into AI automation to streamline creative workflows.
Part copywriter. Part creative technologist. 100% future-ready!
If you're looking for someone who can write and build — I'm your person.
Get clicking on the images in the "A Glimpse of my Work". "My Work", "My Passion" and "Other Work" tabs to know more!
My Work:
vivo ViewTube
Catching the eyes of attention-deficit millennials and getting them to watch ads without skipping is a challenge for brands.
To achieve this, we created vivo ViewTube - a series of ads that correspond to content that is searched by a user on YouTube. With the help of precise copy, we conveyed to the viewers that no matter what you see/do, it's best experienced on a vivo V7 mobile.
vivo ViewTube garnered more than 60 million views, and was the Finalist at the 10th Annual Shorty Awards.
To know more, click here:
Tata Motors - Nexon #SafetyFirst
How do you create chatter about the importance of safer cars in India, where existing and would-be car owners are obsessed with a vehicle’s mileage instead of its safety features? We helped Tata Motors with this dilemma by creating this thought-provoking campaign for Republic Day that questioned the attitude of modern consumers when it comes to car safety.
The result – Tata Motors was able to reach out to an audience of over 18 million across digital platforms. This video also received more than 2 million views across social media platforms. That’s not all! A huge buzz generated on social media, with the hashtag #SafetyFirst trending on Twitter during the weekend. And last but not least, this campaign helped highlight the thought-leadership stance of Tata Motors.
Tata Motors - SOUL Revamp
SOUL - the community of Tata Motors SUV Owners wanted to reassert its presence on Instagram, all in the quest to attract more clicks, and thus more members.
My team and I helped the community achieve this by completely revamping SOUL's Instagram page with attention-grabbing creatives and copy work.
The result – the community’s membership grew to 20K followers by Sept, 2021. That’s not all! SOUL’s Navratri post was also featured on Ads of the World.
To know more, click here:
Tata Harrier Conquers Ladakh
How do you create a buzz for an SUV that’s positioned to be #AboveAll, before it is launched? By showcasing its immense capabilities at work in hostile conditions.
It’s what my team and I did with the Tata Harrier Conquers Ladakh – a slick pre-launch video that highlighted the Harrier’s powerful build using impactful copy and visuals.
Tata Harrier Conquers Ladakh not only managed to create the requisite hype, but also bagged the Bronze for Best Brand Film: Automobile at 2019 BrandVid Awards.
To know more, click here:
Tata Motors - #ALTROZForOlympians
As an acknowledgement of their performance at the 2020 Olympics, Tata Motors wanted to honor Indian athletes who missed the podium at the 2020 Olympics.
This opportunity called for a special effort, and we answered in the form of ideas and copy work for #ALTROZForOlympians - a one-of-a-kind event during which each athlete received their own Altroz.
The event was a resounding success, with it garnering over 2 lakh views. It was also featured prominently on Times of India, Indian Express, NDTV car&bike and a host of portals.
Tata Motors - #ExclusiveAltrozExperience
To boost awareness about the Tata ALTROZ before its launch and spike up the pre-bookings of the hatchback, our team opted for a non-traditional marketing campaign in the form of #ExclusiveAltrozExperience.
With unique copy work, we that ensured each influencer effectively conveyed a different value proposition of the ALTROZ, resulting in a surge of pre-bookings and more.
Add to that, #ExclusiveAltrozExperience also enabled WATConsult to win the Gold at the 2020 Drivers of Digital Awards and Summit for the Best Content in an Influencer Driven Digital Marketing Campaign.
To know more, click here:
https://www.dodawards.in/dod-2020#
(Kindly scroll down to Our Winners 2020 tab)
Emeritus
When Emeritus – the provider of world-class business and professional education to a global audience needed reliable SEO marketing for their online post-grad courses, we answered the call!
As a Copy Supervisor, I ensured every Google Search Ad, Text Ad, Video, Facebook and LinkedIn Ad for Emeritus was accurate, creative and adhering to the guidelines. To achieve that, I trained my team of copywriters to do exhaustive research regarding the subject matter of each course, as well as the ways to adhere to the guidelines of respective ads mentioned above without compromising on creativity.
Our effort resulted in a spike in sign-ups for courses by Emeritus, which was truly appreciated by the client.
Reliance Jewels - Versastyle Collection
When Reliance Jewels—a brand rooted in traditional designs—decided to launch its first contemporary collection, they needed a bold shift without losing ground. The brief was clear: create a name and campaign that spoke the language of modern India, without alienating the hearts of tier 2 and 3 cities. The problem? They wanted fresh, but feared change.
Enter Versastyle: a name that balanced aspiration with accessibility.
Be it while crafting moodboards, scripts, contests and social copy, every aspect was calibrated to charm both the style-conscious and the tradition-rooted. And we did it without losing a single heartbeat of trust.
The result? A full-funnel campaign that resonated across metros and small towns alike, bringing a new generation into Reliance Jewels’ fold without losing the old. Versastyle didn’t just launch a collection—it redefined the brand’s voice, and reached across India’s cultural spectrum.
Tata MD - #MaxiMUMCare
For a premium healthcare service still relatively unknown beyond Bengaluru, the brief was bold: build emotional equity, and appeal to social media users on a shoestring budget.
A campaign for the occasion of Mother’s Day, I envisioned a mother’s unwavering care as the perfect metaphor for Tata MD’s promise—expert, consistent, and always there. From concept to scripting, contests to copy, the campaign was steered end-to-end to deliver maximum impact with minimal spend.
The payoff? A Silver at the e4m Health & Wellness Awards, 2024—and a resonant voice for a brand ready to be heard.
My Passions:
My very own custom GPT for helping create bold campaigns with big ideas, sharp insights, and real-world impact.
(Currently being tested by actual copywriters!)
My text-to-video AI creations so far...click to see, like and comment.
Next big goal? Currently learning about AI automations that streamline creative workflows...
Other Work:
